As Brut is making a comeback from when it used to be a top selling aftershave and idea I've thought of is using the hulk. I feel this is a good idea due to the release of The Avengers and the comeback of the hulk in the film. This can also relate to the 'manly' effect that Brut has as hulk is a very strong character.
The hulk can also be related to Brut as he's green which is also the main colour that Brut uses. This would be a great idea to use on posters as the hulk is a very popular character in The Avengers and will definitely attract a lot of male attention to the poster.
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